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Content Marketing

Why does content marketing play such an important role in your marketing strategy? Besides the SEO benefits and traffic to your website, good content marketing drives consumer engagement, establishes the credibility of your brand and positions you as an expert in your industry.


Content Marketing: Facts and Stats Behind the Hype Infographic

 

Benefits and Purpose

Establish Credibility and Build Trust
Engagement and Customer Loyalty
Increase Blog and Website Traffic
Community Building of Faithful Advocates
Better Positioning of Your Brand

Content Marketing Tactics

Blogs
Articles
Videos
Podcasts
Webinars
Presentations
Tutorials
Ebooks
White Papers
Newsletters
Infographics
Photos

Organizational Goals for Content Marketing

Brand Awareness
Customer Acquisition
Lead Generation
Customer Retention and Loyalty
Website Traffic
Engagement
Thought Leadership
Increase Sales
Lead Management and Nurturing

Content Marketing Process

1. Strategy Development
2. Conduct Research
3. Create Content
4. Distribution
5. Promotion
6. Facilitate Sharing
7. Measure Results

Facts and Statistics

Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)

70% of customers prefer to get information about a company from content rather than ads. (Content+)

90% of users listen to recommendations shared from friends. (Voltier Digital)

Clicks from shared content are 5X more likely to result in a purchase. (Voltier Digital)

Interesting content is a top 3 reason that people follow brands on social media. (Content+)

Marketers spend nearly 1/3 of their budgets on content marketing. (Content Marketing Institute)

72% of marketers think branded content is more effective than advertising in a magazine. (Custom Content Council)

80% of business decision-makers prefer company info in articles vs advertisements. (Content Marketing Institute)

Articles with images get 94% more views. (Jeff Bullas)

60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus)

 


For more information on how Sage Design Group can help you with content creation and content marketing, call (310) 382-6326 or email info@sagedesigngroup.biz.

 

Questions or Comments?