Content Marketing
Why does content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More play such an important role in your marketing strategy? Besides the SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More benefits and traffic to your website, good content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More drives consumer engagement, establishes the credibility of your brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More and positions you as(Article Submission)
It is a process of submitting an article related to your website. More an expert in your industry.
Benefits and Purpose
- Establish Credibility and Build Trust
- Engagement and Customer Loyalty
- Increase Blog and Website Traffic
- Community Building of Faithful Advocates
- Better Positioning of Your BrandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More
Content Marketing Tactics
- Blogs
- Articles
- Videos
- Podcasts
- Webinars
- Presentations
- Tutorials
- Ebooks
- White Papers
- Newsletters
- Infographics
- Photos
Organizational Goals for Content Marketing
- BrandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More Awareness
- Customer Acquisition
- Lead GenerationThe process of creating and capturing consumer interest in a product, service, or business. This is … More
- Customer Retention and Loyalty
- Website Traffic
- Engagement
- Thought Leadership
- Increase Sales
- Lead Management and Nurturing
Content Marketing Process
- Strategy Development
- Conduct Research
- Create Content
- Distribution
- Promotion
- Facilitate Sharing
- Measure Results
Facts and Statistics
- Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)
- 70% of customers prefer to get information about a company from content rather than ads. (Content+)
- 90% of users listen to recommendations shared from friends. (Voltier Digital)
- ClicksThe number of times a user clicked on an ad or listing. More from shared content are 5X more likely to result in a purchase. (Voltier Digital)
- Interesting content is a top 3 reason that people follow brands on social media. (Content+)
- Marketers spend nearly 1/3 of their budgets on content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More. (Content MarketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More Institute)
- 72% of marketers think branded content is more effective than advertising in a magazine. (Custom Content Council)
- 80% of business decision-makers prefer company info in articles vs advertisements. (Content MarketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More Institute)
- Articles with images get 94% more views. (Jeff Bullas)
- 60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus)
For more information on how Sage Design Group can help you with content creation and content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More, call (424) 279-3474 or email info@sagedesigngroup.biz.
