Content Marketing

Why does content marketing play such an important role in your marketing strategy? Besides the SEO benefits and traffic to your website, good content marketing drives consumer engagement, establishes the credibility of your brand and positions you as an expert in your industry.

content-marketing infographic web

Benefits and Purpose

  • Establish Credibility and Build Trust
  • Engagement and Customer Loyalty
  • Increase Blog and Website Traffic
  • Community Building of Faithful Advocates
  • Better Positioning of Your Brand

Content Marketing Tactics

  • Blogs
  • Articles
  • Videos
  • Podcasts
  • Webinars
  • Presentations
  • Tutorials
  • Ebooks
  • White Papers
  • Newsletters
  • Infographics
  • Photos

Organizational Goals for Content Marketing

  • Brand Awareness
  • Customer Acquisition
  • Lead Generation
  • Customer Retention and Loyalty
  • Website Traffic
  • Engagement
  • Thought Leadership
  • Increase Sales
  • Lead Management and Nurturing

Content Marketing Process

  1. Strategy Development
  2. Conduct Research
  3. Create Content
  4. Distribution
  5. Promotion
  6. Facilitate Sharing
  7. Measure Results

Facts and Statistics

  • Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)
  • 70% of customers prefer to get information about a company from content rather than ads. (Content+)
  • 90% of users listen to recommendations shared from friends. (Voltier Digital)
  • Clicks from shared content are 5X more likely to result in a purchase. (Voltier Digital)
  • Interesting content is a top 3 reason that people follow brands on social media. (Content+)
  • Marketers spend nearly 1/3 of their budgets on content marketing. (Content Marketing Institute)
  • 72% of marketers think branded content is more effective than advertising in a magazine. (Custom Content Council)
  • 80% of business decision-makers prefer company info in articles vs advertisements. (Content Marketing Institute)
  • Articles with images get 94% more views. (Jeff Bullas)
  • 60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus)

For more information on how Sage Design Group can help you with content creation and content marketing, call (424) 279-3474 or email info@sagedesigngroup.biz.