Have you ever wondered what the benefits of email marketing are? It is a low-cost way to build relationships, loyalty and trust with your audience. Email marketing is an effective marketing channel that allows you to broadcast your message and engage with targeted, segmented users.
Email marketing really works. It is one of the least expensive marketing channels and in many cases, has the maximum ROI (Return on Investment). According to a survey conducted by MarketingSherpa in 2012, email marketing was the most used method of lead generation by marketers.
Email is the preferred method of business communication between people. Quality email design and content strengthens relationships with customers, engagement and loyalty. If email marketing isn't already a part of your long term marketing strategy, don't you think it's time that you included that in your marketing plan?