Bounce Rate (BR)

By admin

Bounce rate is an Internet marketing term that represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. If the homepage of a website receives 1,000 visitors over the course of a month, and 500 of those visitors leave the site after viewing the homepage without proceeding to any other pages, then the bounce rate of the homepage would be 50%.


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