Shelf Space

Shelf space is the amount of space allocated to a particular product or brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... by a wholesaler or retailer. You want to make the most of the shelf space available because shelf space is a limited and expensive resource that large numbers of brands compete for.

Brands compete with each other to obtain maximum shelf space to get the most exposure to the customer. This is typically the middle shelf or the shelf closest to eye level.