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Marketing Articles


Boutique Ad Agencies: A Great Alternative for Small Businesses

You know your business and your time is valuable. Let other professionals handle what they do best? Think of it as having your very own marketing department without the high staffing costs.

Developing a Marketing Strategy in Five Steps

Why is it so important to have a marketing strategy? A well organized and planned out strategy can mean the difference between success and failure.

Email Marketing Really Does Work

Email marketing is one of the least expensive marketing channels and in many cases, has the maximum ROI (Return on Investment).

Branding: What sets you apart from your competitors?

A strong brand image is one of your most valuable assets. Branding your organization helps consumers recall and recognize your USP (unique selling proposition).

How do you get in front of your audience and persuade them to take action?

Advertising messages and strategies that attract public attention through various media that promote your product or service help drive consumer behavior to your offering.

Marketing: How do you raise awareness of what you have to offer?

Developing a holistic marketing communication strategy that targets your market to grow your customer base and increase sales is imperative to the success of your business.

Search Engine Marketing: Organic Search Results vs Paid Advertising

The vocabulary, acronyms and lingo used in marketing can be a bit confusing. People who aren’t involved in marketing often confuse the terms SEM and SEO.

Public Relations (PR) for Small Businesses, Startups and Entrepreneurs

A good public relations (PR) strategy can be one of the most cost-effective marketing tactics to grow your business. Find out how.

SEO is Still a Valuable and Powerful Marketing Strategy

SEO is not dead and is still very alive and should continue to be part of your overall marketing strategy. Get the details.

Content Marketing: Facts and Stats Behind the Hype [INFOGRAPHIC]

Why is content marketing such an important part of your marketing strategy? Besides the SEO benefits and traffic to your website, good content marketing drives engagement and establishes credibility for your brand.

Social Media: Word of Mouth Marketing on Steroids

Is social media marketing part of your marketing tool kit? Social media has earned its place as being a crucial element of your marketing mix.

For more information on how Sage Design Group can help you grow your business, call (310) 382-6326 or email info@sagedesigngroup.biz.

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