Search Engine Optimization (SEO)

Sage Design Group Search Engine Optimization (SEO) and Search Marketing Services - Annette Sage, CEO
Sage Design Group Search Engine Optimization (SEO) and Search Marketing Services

Sage Design Group offers top of the line search engine optimization (SEO) services designed to increase website visibility and drive targeted traffic to your business. Our expert team of SEO strategists has a deep understanding of the ever-changing digital landscape, and Sage Design Group uses cutting-edge techniques to help your website rank higher in search engine results pages (SERPs).

Sage Design Group SEO services begin with a comprehensive website audit to identify any areas that may be hindering your online presence. We then develop a custom personalized strategy that focuses on optimizing your website’s on-page elements, such as meta tags, keyword placement, and website structure, to improve your site’s relevance and authority.

In addition to on-page optimization, our team also specializes in off-page tactics, including link building and content marketing, to boost your website’s trustworthiness and credibility. Sage Design Group‘s goal is to not only improve your search rankings but also increase your overall website traffic and conversions.

In Google’s pursuit to enhance the user experience, the new SEO has become more about strategy than tactics and has evolved into a more consumer-centric experience where Sage Design Group can help you discover and address the needs, wants and problems of consumers.

Search engine optimization has a lot of moving parts. Sage Design Group‘s SEO strategy should be split into two categories; on page and off page. The SEO techniques and tactics implemented in both on-page and off-page efforts should complement each other in your overall search engine optimization marketing strategy

Onsite Optimization


Content Marketing: Content marketing has essentially become the new SEO. Often you will see the two terms used in conjunction with each other. The key is to trust Sage Design Group to help you create engaging content that people will want to share with their network. Common examples of content are: blogs, images, videos, podcasts, webinars, etc. Sage Design Group‘s content marketing strategies and tactics will help you build your brand, grow your audience, and establish authority in your field. Producing quality content is no longer an option, it’s a necessity.

URL: There are four things to keep in mind when selecting your URL when optimizing your site for SEO.

1) Using your brand or your name

2) Including keywords in your URL

3) Being descriptive of your product or service

4) Keeping it short, easy to remember and easy to type

Meta Tags: Despite what others may have been saying, meta tags are still a relevant component of SEO. They are used as a way of telling search engines what your pages are about. Meta tags that you should include are:

1) Title Tag: Your page titles weigh heavily by search crawlers when determining the relevancy of a search query in relation to your page. It is also the first thing people see when they perform a query and should be appropriate and relative to your page content.

2) Meta Description Attribute: Although meta descriptions do not have a direct effect on SEO results, they do appear in search results. Providing a good description of your page’s content with a call to action will improve your click-through-rate.

3) Meta Keywords Attribute: It is recommended that you do some research on keywords and phrases that you want to include. Do not use keywords that are not included on your page, or you will likely get penalized by search engines.

4) Meta Robots Attribute: Using the robots meta tag is a granular, page-specific way of instructing search engines how to crawl, index and show your pages in search results.

Structured Data: Structured data enhances your meta tags when search engines crawl your site by helping interpret your web page’s content. Your SEO visibility can be greatly improved with structured data and Sage Design Group uses rich snippets to enhance your SERP (search engine results page) listing. Most importantly, structured data, when properly implemented, will increase your CTR and ROI.

Structured Data - Rich Snippets - Schema.org - Sage Design Group - Annette Sage, CEO

(Image sample from Google Support: About rich snippets and structured data)

Heading Tags: Since the Hummingbird algorithm update, some search engines look past the keyword attribute and extract data from the page to decipher what the page is about. Sage Design Group uses heading tags to provide search engines with information about the content included on your web page as well as enhance the user experience.

Alt Image Tags: The alt image tag is like the text equivalent for the images used on your webpage. Besides the SEO benefits, Sage Design Group uses alt image tags to increase the chances of appearing in Google image search as well as help the visually impaired.

Keywords: This is a given; Sage Design Group includes keywords and phrases in our content creation; strategically placed throughout your page. Keywords should also be included in your headings, alt tags and meta tags.

<h2>Offsite Optimization

Social Media: Social media sharing accounts for a large percentage of all traffic to websites. Experienced marketers like Sage Design Group know they need to take advantage of social media platforms like LinkedIn, Facebook, Twitter, Google +, Pinterest and many others in order to remain competitive in today’s continuously changing and evolving world. 

Not only does Sage Design Group use social media to help create brand awareness, but we take advantage of the SEO benefits when social sharing signals are sent to search engines. The key to Sage Design Group‘s successful social SEO program is to build a strong profile, grow your network and create awesome content worth sharing. Social media plus content marketing have become crucial components of SEO marketing strategies.

Quality Link Building: Inbound links (the number of external web pages linking to your site) are a major factor in the ways search engines rank your website. Search engines use this to determine the importance of your website. Not all links are created equal and Sage Design Group implements white-hat tactics when executing a search engine optimization strategy

Sage Design Group uses keywords in the anchor text when possible. A link from a reputable site weighs much more heavily and has a greater impact than a link from a newly created site. Building links to your site is a very time-consuming process. Be careful of black hat tactics; Google and other search engines may end up penalizing you, doing more harm than good.

Local Search: If your business has a physical location, Sage Design Group will help you register your site and business in local directories, especially Google Places, Yahoo, Bing, Yellow Pages, etc. Many of these sites will also give you a quality back-link as well as send signals to search engines. Sage Design Group‘s reputation management services will help you get positive reviews wherever you can. It is essential to instill trust in your customers to help build your brand. Having a location on any of your social media profiles should also be a part of your local SEO strategy.

Search Engine Submissions: Your sites will eventually get found and indexed by search engines but you never know when that will happen. Sage Design Group will speed up the process of getting your websites indexed by submitting your website along with a sitemap to major search engines like Google, Yahoo and Bing.

Guest Blogging and Article Submissions: Guest blogging and submitting articles to niche sites are excellent tactical strategies that Sage Design Group uses to grow your audience, build your brand and establish thought leadership in your field. Not only does this form of content marketing build your audience and reputation, it’s also a way to obtain inbound links to your website.

Public Relations (PR): PR and SEO now go hand in hand. Establishing relationships with editors, journalists, thought leaders and influencers has become a necessity. Sage Design Group has built an extensive network of media and PR pros who know how to pitch your business and get media exposure that will create buzz, increase brand awareness as well as generate thousands of tweets, shares and visits to your website.

Conclusion

Search engines like Google and others are continuously evolving. They are no longer about the company but about community and the consumer. As algorithms continue to develop and become more people-centric, Sage Design Group focuses more heavily on conversational topics rather than just keywords themselves. Keywords and links are still relevant. However, to stay ahead in your search marketing efforts, Sage Design Group places emphasis on creating fresh, original and engaging content that addresses the wants and needs of your target audience.

At Sage Design Group, we understand that every business is unique, which is why we offer customized SEO solutions that align with your specific goals and needs. Our transparent approach to SEO ensures that you are consistently informed of our progress and the results we are achieving for your brand.

Don’t let your competition outshine you in the digital world. Trust Sage Design Group to elevate your online presence and help your business reach its full potential through our exceptional search engine optimization services.

For more information on how Sage Design Group can help you with your search marketing efforts, call +1 (628) 899-7123 or email info@sagedesigngroup.biz.

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