YES! You CAN optimize your landing page for SEO + CRO
While SEO (Search Engine Optimization) boosts traffic to your website, CRO (Conversion Rate Optimization) helps you generate leads and ultimately sales for your business. By carefully planning and implementing both SEO and CRO into your content marketing strategy it’s a win-win.
Search Engine Optimization (SEO)
An SEO focused landing page is optimized to generate traffic and keep people on your page to investigate further. SEO is composed with long form content with targeted keywords to attract and engage users.
Below is a checklist of some of the things to quality check when optimizing your pages for SEO.
- Keyword/Phrases Research (SEMrush, Ahrefs)
- Industry Research
- Competition Research
- Optimized Keywords in URL
- Optimized Keywords in Title
- Meta Title and Description
- Meta Tags
- Alt Image Tags
- Page Load Time/Speed
- Keywords in Content
- Quality Engaging Content
- Short Sentences and Paragraphs
- Video/Images/White Paper
- Cross Browser Testing
- Mobile Optimization
- UI/UX Optimization
- Visually Appealing Layout and Graphics
- Include Social
- Quality Backlinks
Conversion Rate Optimization (CRO)
With a CRO focused landing page targeted keywords aren’t as important and content is focused on a particular audience. With conversion focused landing pages, visitors are usually already qualified and the goal is to generate leads and hopefully a sale.
Below is a checklist of some of the things to quality check when optimizing your pages for conversions.
- Clean Layout/Uncluttered
- Good Use of White Space
- Headline Communicates Value
- 5 Second Test to Ensure Content is Understandable
- Exclude Unnecessary Links (Little or No Navigation)
- Guide/Direct Viewers to CTA Items
- CTA Contrasts with Rest of Content
- CTA Includes Something Desirable
- Add a Sense Of Urgency
- Do Not Use More Than 2 Font Families
- Only Needed Info in Lead Form Above Fold
- Break Down Content Into Bite Sized Info
- Use Bullet Points
- Discuss Benefits Over Features
- Trust Icons, Privacy, And Security
- Proofread
- Single Conversion Goal
- Testimonials
- A/B Testing
- Heatmaps
SEO + CRO = Maximum ROI
While Search Engine Optimization and Conversion Rate Optimization are two very different animals – together they are a match made in heaven. Implementing the best practices for both optimization techniques strengthens your marketing performance while maximizing your ROI.
View sample landing page here.
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