The highest amount that an advertiser is willing to pay for a click on their ad. Max CPC(Cost Per Click)
The amount of money spent to get an ad clicked when running PPC campaigns. More is often called a bid.
Annette C. Sage is the founder and creative director of Sage Design Group, where strategy meets emotion in visual storytelling. With decades of experience in branding, marketing, and design, Annette helps businesses transform from overlooked to unforgettable. Her work blends emotional intelligence with design precision, guiding entrepreneurs and brands to craft identities that truly connect. When she’s not designing, Annette writes about the power of design, culture, and creativity in modern marketing. Follow her insights at AnnetteSage.com.
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