From Concept to Creation: Introducing the Essential Library for Visual Thinkers
At Sage Design Group, we believe that strong creativity is built on strong foundations. That’s why founder Annette C. Sage — an experienced designer, creative strategist, and passionate advocate for visual communication — created a new book series: From Concept to Creation: The Essential Library for Visual Thinkers.
Whether you’re designing a logo, building a website, capturing the perfect photograph, or animating a story, every great creation starts with an understanding of the fundamentals. This growing collection is designed for creatives, designers, and makers who want to sharpen their craft, deepen their knowledge, and create with more clarity and purpose across every medium.
It All Begins with Color
The first book in the series, Understanding Color: Fundamentals and Applications in Marketing, is already available across all Sage Design Group websites. In it, we dive into how color shapes perception, influences behavior, and drives engagement in branding and marketing. With real-world examples and actionable insights, Understanding Color is a must-read for anyone looking to use color strategically and meaningfully.
Discover how color psychology influences branding and consumer behavior. Understanding Color: Fundamentals and Applications in Marketing by Annette C. Sage explores the emotional power of color in marketing, offering practical strategies, case studies, and creative insights to craft compelling, resonant brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More experiences.
Tell better stories. Build stronger brands. Start with color.
Whether you’re a designer refining your brand palette or a marketer crafting your next campaign, Understanding Color will give you the tools to connect with audiences in more powerful ways.
What’s Coming Next
We’re just getting started. Over the next few months, we’ll be rolling out new titles in the From Concept to Creation series, including:
Form + Function: Design Fundamentals for Visual Thinkers — a guide to mastering the principles of layout, balance, and composition.
The Art of Type Design: Modern Principles for Visual Communication — everything you need to know about typography, from letterform anatomy to font selection.
Light + Focus: Photography Fundamentals for Modern Creators — a practical guide to capturing compelling images through the power of light and composition.
Code + Canvas: Web Design Fundamentals for the Modern Web — bridging creativity and functionality to design better digital experiences.
Time + Motion: Principles of Motion Graphics for Dynamic Design — bringing visuals to life with movement, timing, and storytelling.
Each book is packed with clear explanations, essential techniques, and inspiring examples, giving you the confidence to move from concept to creation — no matter your medium.
Why We Created This Series
In today’s fast-paced creative world, it’s easy to skip the basics in favor of the next big trend. But true innovation happens when you have a deep understanding of design principles — and can break the rules with purpose.
We created From Concept to Creation to serve as a trusted companion for every visual thinker who wants to build that strong foundation and push their creativity further.
Because when you truly understand the fundamentals, you don’t just create beautiful work—you create meaningful work.
Start Your Journey
Explore Understanding Color today and stay tuned for more titles in the coming months. We can’t wait to see where your creative journey takes you.
[Discover the Series ➔] Tell better stories. Build stronger brands. Start with color.
