Using the Psychology of Color in Your Marketing

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Color psychology is the study of how colors affect perceptions and behaviors based on the emotional associations that our brains make with certain colors. – Annette C. Sage, CEO – Sage Design Group

Branding for Startups and Small Businesses

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Why is Branding Important for Small Businesses? There’s a common misconception that branding is solely for established businesses with huge marketing and advertising budgets. Quite the contrary. Small businesses are the ones that need a…

Innovative + Sustainable Packaging Ideas

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Initial perceptions endure, and you typically only have a few seconds to attract the attention of a potential consumer or buyer while occupying shelf spaceShelf space is the amount of space allocated to a particular product…