Marketing Communications

Traditional and Digital Marketing | Sage Design Group
Sage Design Group Marketing Communication Services

So you’ve got a product or service. Now what? How do you raise awareness of what you have to offer? Developing a holistic marketing communication strategy that targets your market to grow your customer base and increase sales is imperative to the success of your business.

Sage Design Group specializes in providing top-notch services that will enhance your company’s brand, engage your target audience, and drive growth.

Marketing communication is a continuous engagement with customers that informs, educates, builds trust and maintains relationships with people over time. Sage Design Group can help create effective marketing communication content that captures attention and gets people excited about your product or service which results in creating repeat customers, brand advocates and loyal evangelists.

At Sage Design Group, we understand the importance of effective communication in promoting your business. Our team of experts will work closely with you to develop a customized marketing strategy that aligns with your brand and objectives. From crafting compelling messages to creating eye-catching designs, we have the skills and expertise to elevate your brand’s image.

With Sage Design Group‘s marketing communication services, you can expect a comprehensive approach that covers all aspects of communication. We offer strategic planning, content creation, graphic design, social media management, and more. Sage Design Group‘s goal is to not only increase your visibility but also establish a strong connection with your audience.

What should be included in your marketing mix?

The traditional marketing mix includes a mixed plan of controllable elements of a product’s marketing plan known as the 4 Ps: product, place, price and promotion. Sage Design Group incorporates the service marketing mix, also known as the extended marketing mix, includes people, process and physical evidence (physical environment). All of these elements work together to create and support your message and brand identity.

Consistency is key when delivering your marketing message. Whether online or offline, your marketing distribution channels must be coordinated to combine and support your communication efforts across the board for an effective impact on your target audience.

7 Ps Marketing Mix Infographic Design - Sage Design Group - Annette Sage, CEO
Sage Design Group 7 P's of the New Marketing Mix

Product: What are you selling? What is the tangible good or intangible service that is going to satisfy a consumer’s needs and wants? 

Place: Where are you going to sell your product? What are the distribution channels for customers to receive essential buying information on the product or service needed to make purchasing decisions?
(Ex: online websites or storefront locations)

Price: How does your price compare to your competitors? Does your pricing reflect the quality of your brand? Is your pricing appealing to your market? Is your pricing structure profitable to your business?

Promotion: What methods of marketing communication and advertising are you using to provide information about your product or service? Do your messages influence buyers, convey the benefits of your product and influence perceptions of your brand?

People: What is the perception of the people in your organization? Are your employees properly trained? Do you provide superior customer service? Do you have set standards or codes of conduct?

Process: Are you easy to do business with? How do your procedures, mechanisms and flow of activities affect the speed and quality of your customers’ needs?

Physical Environment: How are the aesthetics of your website or store? How do your employees dress? What statement does your packaging say about your brand?

Whatever your touch points – be it your website, social media, television commercials, email marketing, content marketing, public relations or personal selling, Sage Design Group will ensure each of your marketing communication methods supports the others. The delivery of clear, competitive and consistent messages in your marketing communication strategy is a fundamental part of any successful and results driven organization.


Our team at Sage Design Group is always up-to-date with the latest trends and technologies in the industry. We use cutting-edge tools and techniques to ensure that your company stands out in a crowded market. We also conduct thorough market research to understand your target audience and tailor our messaging accordingly.

At Sage Design Group, we value collaboration and transparency. We will keep you involved in every step of the process, from brainstorming ideas to executing the final product. Our team is always open to feedback and will work tirelessly until you are completely satisfied with the results.

Partner with Sage Design Group and watch your business flourish with our exceptional marketing communication services. Let us help you make a lasting impression on your customers and achieve your business goals. Contact us today to learn more about how we can elevate your brand to the next level.

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