Tag: marketing

Using the Psychology of Color in Your Marketing

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Color psychology is the study of how colors affect perceptions and behaviors based on the emotional associations that our brains make with certain colors. – Annette C. Sage, CEO – Sage Design Group

Branding for Startups and Small Businesses

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Why is Branding Important for Small Businesses? There’s a common misconception that branding is solely for established businesses with huge marketing and advertising budgets. Quite the contrary. Small businesses are the ones that need a strong brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se……

Innovative + Sustainable Packaging Ideas

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Initial perceptions endure, and you typically only have a few seconds to attract the attention of a potential consumer or buyer while occupying shelf spaceShelf space is the amount of space allocated to a particular product or brand by a wholesaler or ret… More. Your product packaging is the first thing that people see and hopefully…

Where to Find Creative Professionals for Hire

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There are a number of routes you can take when it comes down to hiring a creative professional. I’ve been teaching graphic design and multimedia for years and my first job out of the military was as a career counselor. Now, as(Article Submission)It is a process of submitting an article related to your website. More…

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