Tag: marketing

Branding for Startups and Small Businesses

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Why is Branding Important for Small Businesses? There’s a common misconception that branding is solely for established businesses with huge marketing and advertising budgets. Quite the contrary. Small businesses are the ones that need a strong brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se……

Innovative + Sustainable Packaging Ideas

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Initial perceptions endure, and you typically only have a few seconds to attract the attention of a potential consumer or buyer while occupying shelf spaceShelf space is the amount of space allocated to a particular product or brand by a wholesaler or ret… More. Your product packaging is the first thing that people see and hopefully…

Where to Find Creative Professionals for Hire

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There are a number of routes you can take when it comes down to hiring a creative professional. I’ve been teaching graphic design and multimedia for years and my first job out of the military was as(Article Submission)It is a process of submitting an article related to your website. More a career counselor. Now, as(Article…

YES! You CAN optimize your landing page for SEO + CRO

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While SEO(Search Engine Optimization)The process of improving the quality and quantity of website traffic… More (Search Engine Optimization) boosts traffic to your website, CRO(Conversion Rate Optimization)The process of optimizing your website like the design of your web… More (ConversionA defined action of importance (e.g. making a phone call or reaching a thank you page on…