Phone-through Rate (PTR)
An advertising metric measuring the number of phone calls received from an ad divided by the total number of times the phone number was shown in an ad.
An advertising metric measuring the number of phone calls received from an ad divided by the total number of times the phone number was shown in an ad.
Annette C. Sage is the founder and creative director of Sage Design Group, where strategy meets emotion in visual storytelling. With decades of experience in branding, marketing, and design, Annette helps businesses transform from overlooked to unforgettable. Her work blends emotional intelligence with design precision, guiding entrepreneurs and brands to craft identities that truly connect. When she’s not designing, Annette writes about the power of design, culture, and creativity in modern marketing. Follow her insights at AnnetteSage.com.
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