Quality Score
A score out of 10 given by Google Ads to indicate how closely related an ad &(Accelerated Mobile Page)
A framework for building web pages that is used to provide an easier, ...; landing pageIn online marketing, a landing page, sometimes known as a "lead capture page","single property page"... are to the keywords. Since Quality Score is one of the factors in Ad RankThe rank of an ad in a given auction compared to other ads in that auction used to determine the ad..., it can have an impact on the number of times an ad is shown and the price an advertiser pays for ads.